Advertorials that converted
These two advertorials became top sales drivers. One of them led directly to an acquisition.
Subaru + REI Partnership
Brand copy, including posters, retail shopping bag inserts, and digital promo messaging.
The Closest I’ll Ever Get to $103.5 million
A blog post announcing what was at the time the largest funding round in Oregon's history.
Ghostwriting for Senior Leaders
Thought leadership stories on topics ranging from entrepreneurship to real estate, technology, and customer service.
Native Ads Challenge
This native ad package for San Francisco Business Times pitted two of my stories against one another.
A Careers Page With Heart
A high-growth company with high-growth headaches, Vacasa was experiencing some negative Glassdoor reviews. This new careers page reinforces the company’s great culture.
50 Retail Sales Campaigns
A sample of headlines, tags, and various bits of brand copy for The Clymb, which was at the time Oregon's fastest-growing startup.
Subaru Loves the Earth
Event signage and social copy in support of the auto icon's global brand campaign.
Sponsored Content
Featuring Oregon poets, including Oregon’s Poet Laureate. Created in support of Travel Oregon’s annual 7 Wonders of Oregon campaign.
The Story Behind Our Most Popular Email
Helping early fintech disruptor Simple show its customers how company values drive even the smallest decisions.
Introducing a New Board Member
Part of the press package announcing Nordstrom CTO Brian Gill (formerly Chief Scientist at Hotwire, and VP of Technology at Expedia) to Vacasa’s board.
Revealing a New Brand
For the big reveal of Vacasa’s new brand at the company’s annual conference, which gathered employees from around the world.
Award-Winning Reporting
This Willamette Week cover story won a Society of Professional Journalists award (3rd place) in the category of Best Feature in Oregon and SW Washington. I reported and wrote the story for the Pulitzer Prize-winning publication.
Content Strategy + Execution: Simple
Overview of a new blog and overall content strategy for the fintech pioneer.
Content Strategy + Execution: The Clymb
Overview of a new blog that helped flash sales e-tailer The Clymb launch a successful new business arm selling media partnerships.
Editorial Direction
I spent a few great years as Editorial Director and head writer at WEND, a niche media company. We partnered with professional (and sometimes renowned!) explorers, journalists, authors, photographers, nonprofits, and sponsored athletes to produce long-form nonfiction stories and photojournalism from the edge of the world.
WEND was comprised of a nationally circulated quarterly print journal (80-100 pages; distributors included REI, Barnes & Noble, and Whole Foods), a popular blog (for the space), a weekly email to subscribers, an engaged organic social following, and a digital version of the magazine. Our advertisers included Patagonia, New Belgium Brewing, KEEN, and The North Face to give you a sense of our audience. And we often featured stories by their athletes, among other contributors.
Speaking Gigs
Modern communicators are navigating increasing levels of noise and nuance. The art of storytelling is more important than ever. I’ve been honored a few times to be invited to share about how I’ve applied this thinking to content marketing.