Writing with skin in the game

That’s Good Copy provides storytelling services for growing companies. Pricing starts low, then increases as you reach business milestones, giving entrepreneurs at all stages access to premium content.

Isn’t it time you had a storytelling partner who’s invested in the growth of your business?

Where you’ll find my work

Avoid unnecessary transitions

Notable recent work

— MINI CASE STUDY —

10 Stories for high-growth Vacasa

Fueled by over $200M in funding, vacation rental management and real estate disruptor Vacasa has experienced its share of positive momentum.

Between May 2017- 2019, the company was clocking 60 percent YOY organic growth and became the largest service provider of its kind in North America. In mid-2018, GeekWire named Vacasa the second most successful startup in the Pacific Northwest.

Here are a few of the stories I helped the company tell over those two years of intense growth:

1.) Entrepreneur story

Featured in Fortune and as a presentation at a national industry event.

2.) Product & Engineering story

Featured on Vacasa’s blog.

3.) Brand story

Featured at Vacasa’s annual national conference.

4.) Customer story

Featured on Vacasa’s website.

5.) Company story

Featured on the industry association’s website and in several newscasts.

6.) Executive team story

Featured on Vacasa’s blog and in its associated press release.

7.) Funding story

Featured on Vacasa’s blog and in its associated press release.

8.) Board story

Featured on Vacasa’s blog and in its associated press release.

9.) Acquisition story

Featured in the leading industry publication’s quarterly print magazine and online.

10.) Data story

Featured in over 40 publications, including USA Today, Forbes, and The New York times.

Backstory

That’s Good Copy began as a solution to a trend I experienced while working in the world of venture-capital fueled startups.

When growth spikes, bootstrapped businesses have to evolve fast. As part of these evolutions, early stage storytellers are often—necessarily—replaced by more senior candidates, who are then replaced at a future stage. The grow-and-replace model not only sucks for company culture, it’s inefficient. I wanted to offer an alternative.

That’s Good Copy streamlines the storytelling lifecycle by making premium content accessible to growing companies at every stage. It’s designed to help leaders elevate their marketing stories without worrying about headcount during times of change.

Thanks for stopping by. Feel free to reach out to me directly with any questions or if you’d like to get started.

—Kyle Cassidy, Writer

What can Good Copy do for you?

That’s Good Copy priorities

As told by my dog, who knows everything.